The Identity of Cultural Enterprises

Moderation: Inga Wellmann (de)
Panelists: Matthias Fritsch (de) | Regine Haschka-Helmer (de) | Clemens Lerche (de) | Tonia Welter (de)

Each great brand needs its own culture for identity formation. Do cultural projects analogously have to become a brand too in order to attract a larger audience?
Whilst traditional enterprises conjure up their corporate identity, the creative sector proudly points to its heterogeneity. Cultural producers however must find a language with which they can reach the public and be economically successful. How much corporate identity does a cultural enterprise need – and how does one communicate this identity?

Part of the Free Culture Incubator.